Property marketing in Pakistan is in transformation stage and realtors are adopting new trends to reach their potential segments for conversion of their deals. Though, direct marketing i.e. old conventional practices is still largest source of property transaction but some new trends are gaining momentum in Pakistan Real estate Industry.
With the emergence of Internet, social media marketing tools and other applications a clear divide between conventional and modern real estate marketers is witnessed. Social media is a key driver for brand recognition and brand awareness tool used by marketers. Key facts about digital penetration shows that more than 35 Million social media users in Pakistan are potential target for your brands on this platform.  Social media platforms Facebook, twitter, Instagram, LinkedIn and others attracts multidimensional segments of the market.




However, Property portals in Pakistan like www.zameen.com, www.lamudi.com, www.graana.com and various others provides a new platform for property buyers and sellers. Zameen.com becomes largest property portal of Pakistan and transform the real estate marketing trend a lot. However, recently launched new property portal www.yezameenlo.com came up with new approach of targeting perfect target market for your verified property.

 The team of www.yezameenlo.com came up with new slogan of your property, our priority by introducing some more positive amendments and improvements in existing portals.  This portal expands the horizon of digital marketing by not simply listing of properties of Real Estate Agents and Real Estate Consultants but also conduct social media marketing of said properties by customized market research of listings provided by agents, consultants and property dealers. No other property portal in Pakistan provides such state of the art facilities to real estate agencies of Pakistan.
www.yezameenlo.com revolutionize the business of real estate by categorizing users in four broader categories with an objective of engaging them These are as follows.

1.   Registration   

Early adopter register themselves for social page or website.

2.   Activation

Registered users/ Registered Real Estate Consultants and Real Estate Agents get active by engaging themselves in posts and topics discussed through their opinion or polls and also listed their potential properties after getting registration jumped into activation stage.  

3.   Retention

Active users were retained by platform by identifying their needs and interest based topic and discussions along with making them affiliated partners for long term business.

4.   Referrals

Retained users refers other people having same preferences, likings and interests and refer others to use property portal and search potential properties.
These four step process is designed after analyzing global property portals like

www.Rightmove.com ,



www.Trulia.com 

and www.Immobiliare.com



and others after conducting in-depth analysis of features and utilities embedded in them with a core objective of making it more user friendly, easy to use and effective property portal. 

Finally, with blessing of digital penetration in the society and tech-friendly segment these new trends are making a noteworthy contribution for real estate marketers to promote their messages and products across the globe to find perfect target market for their verified properties.

Writer: A marketing professional specialized in real estate industry by his innovative, creative and novel approaches to revitalize the brands keeping in view contextual factors and also Ph.D Scholar in marketing.  (Muhammad Shaban Rehan)