Developer Strategy and Resident Dreams ----- A new Approach for Modern living in Pakistan
Conventionally
in Pakistan Real Estate housing projects are launched by adopting a set pattern
and strategy. A developer initially purchase land and accumulate it, then town
planning of same land is finalized after that sell plots. The sequence goes on
by developing amenities gradually and it took at least 05 years to become a developed
housing society or housing scheme. The philosophy lies in this strategy
is start from live, work, shop and fun.
In this strategy all stakeholders landlord, builder, developer, members and
others understand the delivery of project take time. This practice of providing
developed housing schemes are purely for low cost segment and complete living
style is available after completion of development and a period of almost 10
years.
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| Al Ghurair Giga |
However,
a new stream of developers bring new model of providing developed community and
start with Fun, Shop, Work and Live.
They developed housing schemes and projects by imitating fun related amenities
initially after purchasing land. They introduce commercial projects for work
and attract the desired segment and finally sell plots. This concept provides
luxury living to people and all modern amenities are embedded in projects make
them unique from rest of players. Emaar Pakistan,
Al-Ghurair Giga and other prominent builders are contributing in
this way and provide state of the art modern living style to diverse segment of
society of Pakistan.
 |
| Emaar Pakistan |
Writer: A Practitioner
serving real estate industry in various capacities since last 10 years and keen
observer and analyst of real estate industry of Pakistan
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